Friday, May 22, 2020

We Must Fight Obesity Essay - 947 Words

Obesity results from excessive calorie intake that the body doesn’t need. Genetic, Environmental and behavioral factors have been linked to the onset of obesity. Moreover, the high body fat to lean body mass ratio makes obesity a major contributor to chronic illnesses. Obesity is caused by many factors, two of which are a sedentary lifestyle and poor diet. Obesity is on the rise and is reaching epidemic proportion. About 70 million Americans are obese-more than 1 in 3 of all adults and 1 in 5 children.[3] The 1999-2000 combined prevalence of overweight (Body mass Index [BMI] 25-29.9 kg/m2) and obesity (BMI=30 kg/m2) was 64.5%, of which 30.5% were obese.(Flegal, Carroll et al. 2002) Since 1980 obesity rates for adults have doubled and†¦show more content†¦The Healthy People 2010 initiative identified overweight and obesity as one of the leading health indicators to be addressed to improve the quality of life for Americans [6]. Pharmacists, being the most accessible health care professional can be a huge asset in addressing this concern. Due to their interaction with many patients, they are in the unique position of identifying and developing patient-centered care plans aim at facilitating medication optimization, weight loss and a healthy life style. Pharmacists can help reinforce lifestyle changes and provide education to the se patients. A diet and weight management service (DWMS) should be offered to these patients. Pharmacists can identify 5 –10 obese patients based on their BMI (=30) and whether they show one of the risk factors for obesity: such as hypertension or hyperlipidemia. The patient will be encouraged and empowered to take part in the wellness process. After identification and patient consent, assessment appointments are setup. Meeting can either be in the Pharmacy or at patient’s home. Patient’s home is preferable because it give Pharmacist the opportunity to develop trust with patient and meet family members. In the first assessment, the aim of care is explained to patient, patient is allowed to set reasonable expectations and discuss motivations as well as obstacles that may contribute to or hinder the achievement of theShow MoreRelatedPersonal Responsibility: An Analysis of Obesity in American Adults 1104 Words   |  5 Pagesand the time devoted to exercising. Can we all be res ponsible to the decisions of a group of people? The answer, that shared by several is probably not. Nevertheless, in the last few years, this medical condition that increases the likelihood of a range of diseases in which excess body fat has accumulated to the point that it may have an unfavorable effect on health, leading to reduced life expectancy and increase health problems (Wikipedia, par.2). Obesity-related diseases are common these days,Read MoreChildhood Obesity And Its Effects On The United States Today1479 Words   |  6 Pagespediatric obesity now represents one of the most pressing nutritional problems facing children in the United States today. International population studies report comparable rates of increase, so that if current trends remain unchecked, childhood obesity is likely to challenge worldwide public health. Substantial consequences to physical and mental health, both short and long term, must be anticipated. Unfortunately, there is no uniform definition of childhood obesity. Childhood obesity has beenRead MoreIs It Really The Eater’S Fault For Obesity?. French Fries,985 Words   |  4 PagesIs It Really the Eater’s Fault for Obesity? French fries, cheeseburgers, and milkshakes are all too common today in the United States, though it may taste great, are the health issues that come with it worth that great tasting meal? That health issue is something everyone sees day to day whether they realize it or not, that health issue is obesity. Obesity has been a big issue in the United States for many years and it continues to be one of the biggest arguments whether it is the fault of the peopleRead MoreObesity : The Fight Against Obesity1425 Words   |  6 PagesOBESITY ENG 122 English Composition II Eunice Williams Ashford University Instructor: Matthew Fox October 6, 2014 While for many feel that obesity is a personal and must be fought in secret with no involvement of anyone else, many will disagree with that because obesity affects every tax payer and impair a community as a whole. Obesity is a big problem here in my America and it has to be a matter of public discussion. This fight can be done through a lot of places, churches, physicianRead MoreEffects Of Obesity On Children s Self Image1177 Words   |  5 Pages Childhood obesity has nearly doubled in the past 30 years. Being obese is classified as having an excess amount of body fat. Obesity in children has detrimental effects. Children who experience obesity are more likely to suffer from different health effects such as cardiovascular disease, various cancers, diabetes and much more. Besides these obvious health factors, being overweight can also lead to children being teased, which can lead to children having a negative self image. Self-image is crucialRead MoreObesity : A New Problem1640 Words   |  7 Pages We as Americans are in the midst of the fight against one of the biggest factors harming our well-being†¦obesity. This epidemic is somewhat of a new problem for our modern society, as generations before us generally faced the inverse problem. Obesity has been on a steady rise for many years now due in part to the modernization of our country and the technological benefits that go hand-in-hand with those advancements. As obesi ty has become a commonplace problem, we are now adapting aspects of ourRead MoreThe Effects Of Obesity On Society And Government1352 Words   |  6 Pages24 pounds more than it was in 1960- is an issue that has been ignored for long enough and must become a matter that is acknowledged and discussed. Obesity affects both society and government; Therefore, society and government alike are responsible for facilitating this epidemic. In order to fight this health crisis, society should educate and encourage individuals about the risks and preventions of obesity but should not associate weight with a concrete appearance that cannot be broken, and governmentRead MoreEssay on The American Obesity Epidemic1301 Words   |  6 Pageshave shown that there are many negative effects associated with obesity. Obesity has been accused of contributing to many long-term conditions, such as heart disease, stroke, high blood pressure, osteoarthritis, diabetes and cancer (Pennybacker 15). Along with the fact that obesity is the most common form of malnutrition in the Western world, it also affects sixty-four percent of Americans (Pennybacker 15; Brownell 1). Obesity is one of today s most visible, yet neglected conditions affectingRead More`` Escape From The Western Diet By Michael Pollan Essay1641 Words   |  7 PagesThere are more ways to shun obesity. Michael Pollan, who wrote â€Å"Escape from the western diet†, claims that the fast food industry is one of the main reasons why people struggle with their health. He believes that the processed food we consume gives us harmful deceases. Pollan urges us to listen to his words to avoid the western diet, he preaches that we should start eating healthier and to put more time and effort when it comes to buying food. Pollan provides us with his rules as well and claimsRead MoreCause and Effect of Obesity Essay1057 Words   |  5 Overweight and obesity is the second leading cause of death, killing 300,000 people a year, ... There is not a miracle pill that will lead to weight loss ~ Richard Carmona Obesity is perhaps one of the most dangerous health problems increasing at an alarming rate due to various factors most of which are related to the changing lifestyles. Here is some basic information about obesity. What is obesity? Obesity is a condition where the fat layer accumulates

Sunday, May 10, 2020

William Shakespeare about Tragedy of Romeo and Juliet - Free Essay Example

Sample details Pages: 1 Words: 414 Downloads: 8 Date added: 2019/03/13 Category Literature Essay Level High school Tags: Romeo and Juliet Essay William Shakespeare Essay Did you like this example? In Romeo and Juliet, William Shakespeare presents the idea that love can conquer all, love can conquer anything if you truly believe it can. In Romeo and Juliet, the theme is proven in the way that Juliet almost dies trying to keep Romeo and Juliets marriage still a thing. Shakespeare proves the thought that love can conquer all in many ways, but is shown specifically in three main points including self-sacrifice, family issues, and the willingness to do something to join someone you care about. Shakespeare shows the theme of self-sacrifice for both Romeo and Juliet in nearly identical ways. The thought of self-sacrifice for Romeo is shown in Act 2, scene II by his willingness to scale the orchard walls just to talk to Juliet. Juliet in fear of Romeo getting harmed says â€Å"How camst thou hither, tell me, and wherefore? The orchard walls are high and hard to climb, And the place death, considering who thou art If any of my kinsmen find thee here. (2.2 66-69).† Shakespeare puts the dialogue toward Romeo to explain a mood of anxiety toward Romeo from Juliet. Shakespeare even goes a step ahead and decides to show another example for Juliet caring about Romeo, in Act 4, scene I-II, Juliet shows her sacrifice by deciding to drink a potion from Friar Laurence, which in turn should make her assumptively dead for roughly 24 hours, to avoid marrying anyone other than Romeo, who she is already married to. Friar is hesitant at first when Juliet asks for a way to avoid the m arriage by saying Tomorrow night, look that thou lie alone. Let not the Nurse lie with thee in thy chamber, Take thou this vial, being then in bed, And this distilling liquor drink thou off; (4.2 92-25). Friar wants to avoid the marriage between Paris and Juliet because of his morals as a friar, as well as Juliet already being married to Romeo. Don’t waste time! Our writers will create an original "William Shakespeare about Tragedy of Romeo and Juliet" essay for you Create order In Act III, Romeo and Juliet are faced with the danger of having married as enemies as Tybalt and Mercutio argue and the newly married Romeo attempts to stop the fight, but pledging his love for Tybalt as a new Capulet, Romeo raises the anger of Tybalt who is ignorant of this new development. Tybalt raises his sword at Mercutio for threatening Romeo defending himself. The tragedy causes Romeo to be banished from Verona by the prince. Thus, by marrying Juliet, Romeo has lost his citizenship in Verona and must run away from his new significant other.

Wednesday, May 6, 2020

HM Apparel Chains Free Essays

Apart from Spain’s Zara, the Swedish retailer Hennes Mauritz (HM) differentiates itself from most apparel chains for its idiom â€Å"treat fashion as if it were perishable produce. † In Europe, HM is considered to be an industry leader because it offers the â€Å"on-trend† look at an extremely lower price. In 2000, it decided to begin to establish a predatory marketing strategy of expansion within the US. We will write a custom essay sample on HM Apparel Chains or any similar topic only for you Order Now The strengths of HM are that it is a well-known company worldwide; it responds quickly to trends, particularly in its similarities to haute couture and the catwalk within a turnaround cycle speed of 3 weeks; and it is recognized for its incredibly low prices on trendy, seasonal apparel. The weaknesses of HM are that it is relatively unknown in the States; it has yet to distinguish and set itself apart from inexpensive American apparel chains; and its goods are not high-quality. Primary Problem: Flawed Marketing Research The absence of a definitive marketing strategy is of primary concern. With benefit of hindsight, some deficiencies in HM’s research design merited attention. It was geared towards the simple idea of expansion rather than establishing genuine market presence. Because it tried to expand too quickly, it imprudently purchased outlets too big and in poor locations, instead of building up its presence more slowly and carefully. HM believed no competition could ever be more on-trend and more fashionable than they. However, HM showed the fallacy of attempting growth beyond immediate capabilities in a growth-at-any-cost mindset. The rationale for embracing great growth is that it needed to run with the ball if it were to ever get that rare opportunity to suddenly double or triple sales. But there are times when a slower, more controlled growth is prudent. Secondary Problem: External Factors Apparently, it did not learn from Benetton’s past mistakes. For example, it too had tried to establish a strong presence in the US and had failed. Similarly, The Gap, a US company, also tried to further expand but choked because of the numerous retailers with their offshore resources being able to knock off current fashions much more quickly and competing favorably. Discount stores, such as Wal-Mart and Target, have big boxes in the suburbs also with offshore facilities enabling them to offer current fashion at low prices. This means that even if HM is first to introduce the fashions, within weeks the competition could offer similar merchandise. In addition to obvious competitors, HM did not underscore or create enough attention to its prospective customers of its distinguishing characteristics. Certainly, it recognized the importance of the dyadic relationship by hiring salespeople with similar characteristics to their customers. But it still was not effective in communicating its formula. Recommended Solutions 1. Instead of just wholly owned subsidiaries, HM could enter into a joint venture with an American department store to at least build some presence and recognition. Licensing is a fairly low-risk method for entering into a joint venture. An example of this sort of arrangement would be what Guess has with Macy’s stores. Although HM may have given up most of the profits, this would be a prudent manner in expanding its recognition throughout the US. HM should still own and operate facilities in the US where it is more urban and less surrounded by discount stores. . The symbolic value of HM needs to be underscored either through an advertisement campaign or celebrity endorsements. Although celebrities demand big bucks, the endorsements are worth the price if done in moderation and with the best of the best. Obviously, HM recognized this in 2007 when it contracted with Madonna to do commercials and magazine advertisements. Of course, the effectiveness of these methods is difficult to measure but as long as the communication is remembered, recognized, or recalled, this will instill further presence in HM’s goal of expansion. How to cite HM Apparel Chains, Papers

Wednesday, April 29, 2020

Social Welfare free essay sample

Welfare Historical Periods For The Early History of Social Welfare Policy in America you see a lot of early forms of governmental aid. The Elizabethan Poor Laws provided aid for those who were basically unemployed for example if a farmer’s crop does not produce that year, relatives would pitch in to aid that farmer so they could survive. As it progressed into the later years government was becoming more organized. Jobs were produced through industries in the city. In the Early Relief in the United States you saw forms of medical care, people who could not afford to take care of themselves or family members were placed under the care of someone who could afford to take care of them at a low cost. In the Rural to Urban Migration people would migrate from poor communities to cities hoping to find jobs there, to make a better life for themselves. We will write a custom essay sample on Social Welfare or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page You see this today in migration from other countries to America people come here to start a new life because of the better job opportunities. In the Progressive Era you would see people higher in society sacrificing things to help out the poor. You would also see people seeking to hold some sort of governmental office giving things to the poor to gain votes. You see this all the time today when politicians run for office, they always promise or do something to gain votes. In this period you see a lot of early forms of American government, even though they are basic they progressed into something much greater. In The Great Depression and FDR’s New Deal you see how America’s social welfare changed for forever. The stock market crashed and sent America directly into a depression, with this unemployment went through the roof. FDR’s New Deal called for relief, recovery, and reform. Things such as food assistance, and temporary work programs came into effect which you still see today. There is unemployment pay and food stamps today that allow those who do not have a job or simply can’t afford to pay for life’s essentials. Franklin D Roosevelt deal was also called for social insurance for those who were retired, which you still see this today with Social Security it is basically the exact same thing. In the More Expansion of Social Welfare the COLAs played a very significant social welfare change at this time. COLAs or cost-of-living-adjustments were designed to keep programs such as Social Security, SSI, and food stamp benefits in line with inflation. This allowed for people who were on these programs to still be able to afford the basic needs of life even though the price was going up. You do still kind of see this today, but programs like Social Security are struggling to survive. In the Regan and Bush Years the Privatizing of Public Services was a major change in social welfare. This allowed for programs such as child services to run by private’s organizations which allowed for them to be more cost efficient. This also impacted it in a negative way although it was more cost efficient they were unable to gauge how well these companies were working. Also by making these through private organizations many jobs were lost. The Presidential Years of Bill Clinton the Budget Enforcement Act played a major role in social welfare. This act allowed for the lessening of Americas debt. With this, certain things had to be cut such as money being spent in the DOD. You see this today in our economy since we are in a recession, the only way to reduce debt is to reduce spending and increase taxes. The budget this year for the DOD has been reduced and in major defense departments. Also like the BEA certain programs have been cut or reduced to cut spending. The George W. Bush Presidency had one major event that impacted our social welfare. September 11, 2001 changed a lot of not only in every Americas lives but also majorly in our defense departments. On September 14, 2001 congress authorized Bush to use any force necessary to retaliate against these terrorist attacks. Also Department Homeland Security (DHS) was increased after these attacks, things such as airport security became and other DHS agencies became just as important as the war in Iraq. With this more jobs were created but more money was spent. Our debt increased majorly but it was necessary to our survival. We are still fighting the war in the Middle East so our debt hasn’t stopped increasing. Jobs are being lost, so unemployment is still up, spending on healthcare for wounded soldiers is up, and our debt is through the roof all because of one day. Barack Obama’s Presidency: Year One is American Recovery and Reinvestment Act Had the biggest impact on social welfare. It aided recovery programs, they were to help with those who were unemployed. Although unemployment nearly doubled the money they barrowed helped stabilize America’s economy. Although temporarily stabilized, unemployment was still up and the economy was still in debt.

Friday, March 20, 2020

Ethical Leadership Example

Ethical Leadership Example Ethical Leadership – Coursework Example Ethical Leadership Ethical Leadership Ethical business practices improve organizations’ image and reputable. According to research, organizations that create codes of ethics and adhere to them generally perform better than others that do not (Hughes and Ginnett, 2012). The UK’s Institute of Business Ethics (IBE) conducted a study that showed that ethical business practices bring huge financial and non-financial rewards. A 2010 report prepared by the IBE and titled Does Business Ethics Pay?, showed that in a sample of FTSE 100 firms, firms that had good codes of ethics and practiced them outperformed firms that did not practice ethics (Hughes and Ginnett, 2012). Ethical companies posted better results than unethical ones in three out of four financial metrics: market value added (MVA), price/earnings ratio and economic value added (EVA). Between 2003 and 2008, findings showed that there was a strong evidential proof that large American corporations with codes of business ethics and conduct posted above-average performances when compared to other categories without â€Å"codes.† Ethical business practices also play a huge role in promoting organizations’ corporate social responsibility (CSR) practices (Hughes and Ginnett, 2012). Evidence shows that consumers prefer to pay for goods and services from companies that practice ethical business practices compared to ones that do not. For example, companies such as Enron that were involved in unethical business practices collapsed because consumers refused to purchase their products. Unethical business practices and unethical leadership negatively affect organizations’ relationship with consumers as well as organizational culture (Bowie, 2013). Unethical business practices and unethical leadership encourage corruption and unethical behavior among employees. Employees often look at what their leaders do and follow the same cue. This creates a chain reaction that seriously corrupts orga nizations (Bowie, 2013). ReferencesBowie, N. (2013). Business ethics in the 21st Century. Dordrecht: Springer.Hughes, R., & Ginnett, R. (2012). Leadership: Enhancing the lessons of experience. Homewood, IL: Irwin.

Wednesday, March 4, 2020

Interview Nailing Your Digital Book Launch

Interview Nailing Your Digital Book Launch How To Nail Your Digital Book Launch: An interview with Mike Belsito When we chat with authors about their book launch, the same things often come up: a signing in a book store, a few giveaways to reviewers/journalists and an email to the mailing list. Authors rarely think about leveraging â€Å"existing platforms† to put their book in front of thousands of online readers; they’re often too shy to reach out to influencers, or are unsure about how to do it.So we decided to interview an author who decided to go for another approach. Mike Belsito carefully planned his book launch and had his book, â€Å"Startup Seed Funding for the Rest of Us†, rise to the top of Product Hunt and Amazon.He got some of the most influential people in his genre to spread the word about his launch - he didn’t know them personally before - and built a solid street team while writing the book that helped him take advantage of Amazon’s algorithms!Watch the video for a good dose of positive energy and startup creativity, or read some of the b est parts below. But more importantly, tell us about your own experience in the comments!What is the â€Å"product launch† mentality? How can it apply to books?â€Å"Well this is the first time that I’ve written a book. It has been a really interesting process, because I’ve launched several products before, but I’ve never written and launched a book. So I went about the process thinking really as if it was a product.Even in the beginning as I was writing it, I was constantly thinking: â€Å"how am I going to get the word out; how am I going to actually launch this?†. Fast-forwarding all the way to the end, the book launch was pretty successful, even though I was completely on my own (I’m an â€Å"indie author†). The book made it all the way to the top of Product Hunt, was featured on Inc Magazine and on Huffington Post. At one point, it was the #1 best selling startup book on, which was pretty amazing!†How did you go about creating an â€Å"insider group†?â€Å"There are a few things I did that I think ultimately really helped me. One of them was opening up the process to anybody who wanted to be part of it. I did this early on because writing this was awesome but it was also a lonely experience in that I was writing the book by myself.So I decided to create an â€Å"insider group†, for anybody who’d want to have an inside view of the process. They could literally have access to the Word file, and I’d bounce questions off the members of this group. That was incredibly helpful because it allowed me to get feedback throughout the whole writing process. It’s just like having a beta group for a product that you’re building.The good thing about this group is that when the time came to actually get the book out there, I already had a group of committed people who were all happy to spread the word!How did you communicate with this â€Å"insider group† vs other fans?I was keeping two separate lists: my insider group list, and a list of people who were interested in the book when it came out and who I signed on through my blog. Because I realized that not everybody wants to be involved in the creation process, some people just wanted to see the finished product. And I knew that there would be because in the product world, it’s the exact same thing: there’s a difference between early evangelists, early adopters and late adopters.Now the book is out there, these two lists are kind of one and the same, but should I write another book now, I’ll definitely be going back to that insider group to see if they want to sign up for the same experience.But how can this work in fiction?There’s this fiction author who I’ve met, Rebecca Howard, and she writes paranormal novels - basically ghost stories. She has the same sort of process, and it works for her because people who are generally interested in the para normal genre are often attracted to that part of the process too.She also uses a very similar process as I do to launch her books: she networks a lot with what I would call â€Å"influencers† in her genre. So maybe it works particularly well in non-fiction, but I think it can work in fiction as well.How do you actually get these â€Å"influencers† to promote your work?Well I once had a startup called eFuneral and we raised some startup capital. So I had some loose connections with some startup investors (VCs, angels, etc.), but very few would be considered â€Å"household names†. However, as I was starting to write this book - just like I had this group of beta readers - I sort of force-created another beta group of influencers.These people, whether they wanted to be or not, were in my influencer list. But I didn’t treat it like a list, I didn’t send mass emails or stuff like that. I only sent personal emails every now and then to these folks askin g for feedback: ‘Hey, I’m writing this book, it’s on a topic I’m really passionate about because of my background and I’d really love your feedback’.Throughout, some of these people did respond, and were supportive - even if just through some general encouragement. Of course, a lot of others wouldn’t even respond, but my hope was that by the time the book actually came out, some of them might be able to spread the word. This is no different to when I was raising capital and talking to angel investors and venture capitalists. Investors don’t like to invest in companies that they’ve just heard of for the first time ever. Usually, they like to meet you early on and then follow your progress. So that’s how I was trying to treat the book.About 3-4 weeks before the book launch, I sent all of them a draft of the book so they could have early access to it. And once the book was live on Amazon, I sent another email to each of them saying â€Å"hey, I don’t know if you’ve had the chance to read the book, but if so,   I would love an honest review from you and it’d be amazing if you could help me spread the word about the launch.† I made it easy for them to do that, using to just create a link that they could click to get a pre-made tweet.Sure enough, on the morning of the book launch, there were 3 or 4 major influencers who either tweeted about the book or retweeted one of my posts! These were people like Brad Feld, Mark Suster and Steve Case. They absolutely helped me move the needle.How did you keep this great momentum after your book launch?That’s really what I’m focusing on right now, and trying to see if there are things I could be doing differently. I’ve been grateful to be asked to go on all sorts of podcasts. I don’t know if that will move the needle or not, but I’ll continue to do it because I love doing it.I think a book tour could be interesting. In my case, I think I wouldn’t do a traditional book tour, but rather a series of Meetups. I could definitely see myself doing a series of Meetups in different cities on ‘raising startup seed capital’. I’d want to keep it very organic. Startup events and speaking opportunities are another thing I’ll look for.In terms of other ways, I have been asked to write for other publications (like, so that’s exciting. But I also try to think about this in different ways too: ‘what can I do that’s completely different and hasn’t been done before’?It’s really the point that I’m at, so what I’m going to do is I’m going to try out a bunch of things and I’ll let you know in a couple of months what has worked and what has not!Follow Mike and Reedsy on Twitter:  @belsito  and  @ReedsyHQHave you developed a core reading group like Mike’s â€Å"insider group†? Does it help you launch your books? Have you tried reaching out to influencers in your genre? Share your thoughts, or any question for Mike, in the comments below!

Monday, February 17, 2020

Identity Theft Essay Example | Topics and Well Written Essays - 1500 words

Identity Theft - Essay Example It can start with lost or stolen wallets, stolen mail, a data breach, computer virus, ‘phishing’ scams etc† (ITRC, 2012). In the current scenario, internet is the extensively used medium for such crimes. Hackers globally are carrying out copious activities to steal the identity of persons for their personal goals or for the interests of some other stakeholders who pay them. Identity theft is also carried out by persons due to their personal rivalries and also by some countries against their rival countries. Many countries are engaged in stealing the personal information of the high level officials of other countries in order to maintain their check on the rivals. When it comes to internet and cyber technologies, tactics like computer viruses, hacking computer networks, obtaining the personal information about the victims from social networking sites and using them to figure out their secret codes, observing the victims typing their personal passwords on public syst ems, abducting their personal information from web browser logs using spywares, installing malwares on the victim’s computer, credit card cloning etc. are used for identity theft. The prime reason for why internet identity theft is widely practised by criminals is that they can carry out crimes on some others’ identity or rifle someone’s accounts in a safer way such that it will be not very easy to figure out the real culprits or the person whose identity they have used for conducting the crime. Internet has grown in such a way that people carry out many of their activities like banking, shopping, bill payments etc. through internet. Social networking sites like facebook, twitter, Google plus etc. have become widely societal that they have emanated as a part of the daily lives of the proletariat. Email has outraged the habit of sending written mails from people. Email is today a vital mode of sending messages among persons to organizations to governments. All th ese have set up a platform for the cyber criminals for their easy patrolling on the net and it has become an easy task for hackers to steal the personal information of others. The Internet Crime Complaint Centre of FBI has listed out the current and ongoing internet trends and schemes in carrying out cyber crimes. They are:-auction fraud, auction fraud-Romania, counterfeit cashier’s check, credit card fraud, debt elimination, parcel courier email scheme, employment or business opportunities, escrow services fraud, internet extortion, investment fraud, lotteries, Nigerian letter or ‘419’, phishing or spoofing, ponzi or pyramid, reshipping, spam, third party receiver of funds (Internet Crime Complaint Center, n. d). Kevin J. Connolly (2004, p. 348-49) in his book ‘Internet Security and Privacy’ describes the privacy rights of internet users and the ways to safeguard their private information. He says the primary worry of a person when he browses the in ternet is lack of privacy. Lack of privacy protection can help a stranger to collect information about the consumer’s activities. The user should be aware about the information provided to a website. User should also be aware of the privacy policies of the websites or online services concerned. Connolly (2004, p. 348-49) points out that users often do not care to go through the privacy notices and